Digital Media

Dark Social Heyden Communications

Going Dark – Dark Social: What is it?

Dark Social defined. Think dark energy. The term “dark social” was coined in 2012 by The Atlantic editor Alexis C....

Like PB&J Traditional and Digital Marketing, Better Together

Like PB&J, Traditional and Digital Together Make Marketing Better

It’s 2016 and time to integrate our thinking and approach to traditional and digital marketing. Traditional marketing and digital marketing are...

Gen-Zer-Infographic-May-2016

Infographic for Gen Z Social, Shopping and Celebrity Influences

Marketing is all about knowing the demographics of your market. While Millennials or Gen Y (those born between the early...

Critical Home Page Optimization Elements Infographic

Critical Home Page Optimization Elements Infographic

Like first impressions, your customer’s first visit to your website’s home page is an important first impression. If they are...

Brand Marketing Insights: What Women Want (Infographic)

A 2016 brand marketing insights study into what digital content women interact most the most reveals beauty, apparel, and personal care...