Marketing

Loyalty is Profitable

Loyalty is Profitable

Loyalty is money. Be loyal and follow the money. Loyalty is big business. Here are nine compelling reasons customer loyalty...

NCPRSA Recognizes Top PR, Marketing and Communications Programs at 2016 InSpire Awards

NCPRSA Recognizes Top PR, Marketing and Communications Programs at 2016 InSpire Awards

October 17, 2016 – Communications, public relations and marketing professionals from across central and eastern North Carolina converged at NC...

Tape Face - Great Product to Great Marketing

Tape Face: The Power of Marketing a Great Product

I was recently reminded the power of marketing a great product. The NBC show America’s Got Talent 11 season has...

Like PB&J Traditional and Digital Marketing, Better Together

Like PB&J, Traditional and Digital Together Make Marketing Better

It’s 2016 and time to integrate our thinking and approach to traditional and digital marketing. Traditional marketing and digital marketing are...

10 Creative Best Practices for Branded Marketing: Domino’s Pizza

10 Creative Best Practices for Branded Marketing: Domino’s Pizza

As an excellent archetype for creative brand marketing, Domino’s Pizza recently designed new pizza boxes in the likeness of  their logo a...