Integrated Marketing Communications (IMC)

Heyden-Communications-Integrated-Marketing-Communications

At Heyden Communications, we have extensive experience in Integrated Marketing Communications. Marketing together is better, which is why we integrate our services to meet your business needs including:

  • Experiential Marketing
    Your marketing where it matters most, at ground zero at the customer’s point-of-experience through employee marketing, culture, values and customer service training; customer experience and four walls marketing.
  • Advertising
    Traditional advertising avenues including: print advertising; broadcast radio; television commercials; billboards and public venues, services and transits.
  • Direct Marketing
    All direct and traditional marketing channels including: direct mail, fliers, letters, direct outreach, newsletters.
  • Digital Marketing
    Digital marketing includes but is not limited to: website and content marketing, blogging, pay per click (PPC) advertising, online display advertising, search engine optimization (SEO), mobile marketing, email marketing, , text message marketing, mobile advertising, eNewsletters.
  • Social Media
    Managing your communication and engagement with audiences on Facebook, Twitter, Google +, YouTube and other channels.
  • Reputation Management
    Reputation management means constantly maintaining both your online (ORM) and public brand reputation.
  • Public Relations
    Public Relations consists of: Press Interviews, conference speeches, testimonials, news releases and industry awards.
  • Community Relations
    Community relations encompasses: special events, local networking, community involvement, sponsorships, donations, volunteering and grassroots marketing.
  • Promotions
    Promotions includes: education and information opportunities, contests, coupons, specials, samples, premiums, prizes, rebates and similar calls-to-actions (CTAs).
  • Branding
    Complete incorporation for all advertising, direct marketing, digital marketing, experiential marketing social media, public relations, community relations and promotions.