Integrated Marketing Communications (IMC)


At Heyden Communications, we have extensive experience in Integrated Marketing Communications. Marketing together is better, which is why we integrate our services to meet your business needs including:

  • Experiential Marketing
    Your marketing where it matters most, at ground zero at the customer’s point-of-experience through employee marketing, culture, values and customer service training; customer experience and four walls marketing.
  • Advertising
    Traditional advertising avenues including: print advertising; broadcast radio; television commercials; billboards and public venues, services and transits.
  • Direct Marketing
    All direct and traditional marketing channels including: direct mail, fliers, letters, direct outreach, newsletters.
  • Digital Marketing
    Digital marketing includes but is not limited to: website and content marketing, blogging, pay per click (PPC) advertising, online display advertising, search engine optimization (SEO), mobile marketing, email marketing, , text message marketing, mobile advertising, eNewsletters.
  • Social Media
    Managing your communication and engagement with audiences on Facebook, Twitter, Google +, YouTube and other channels.
  • Reputation Management
    Reputation management means constantly maintaining both your online (ORM) and public brand reputation.
  • Public Relations
    Public Relations consists of: Press Interviews, conference speeches, testimonials, news releases and industry awards.
  • Community Relations
    Community relations encompasses: special events, local networking, community involvement, sponsorships, donations, volunteering and grassroots marketing.
  • Promotions
    Promotions includes: education and information opportunities, contests, coupons, specials, samples, premiums, prizes, rebates and similar calls-to-actions (CTAs).
  • Branding
    Complete incorporation for all advertising, direct marketing, digital marketing, experiential marketing social media, public relations, community relations and promotions.